A campaign to raise awareness around the use of single use plastics and the devastating effects on the environment. Single use plastics from water bottles to straws and coffee cup linings are a growing major global issue today. Most of us have some of an understanding of have heard about this issue yet each day we still continue to make the same decisions. Don't be a Tosser - Plastic free oceans campaign has a a strong focus on plastic bottles in particular in New Zealand. Buying a bottle of water comes with an image of being health conscious, while packaging depicts beautiful mountains and water springs. Is this really the reality?
Design: Campaign design, publication design, photography and graphic design